Who determines whether a lamp is pretty?

Of course we have an idea of what makes a design successful. But we would never dream of imposing our style on the market, especially as we are talking about 60 very different markets, each with its own peculiarities.

So when designing new lights we have our finger firmly on the market’s pulse: Our subsidiaries worldwide constantly provide us with suggestions and ideas for new products.

These suggestions are evaluated by our development team, joined with our own ideas and finally developed to become a marketable product in collaboration with selected designers.